What is Digital Marketing? A Complete Guide for Beginners + Strategies to Grow Your Business
Introduction
Digital marketing has become one of the most powerful ways to grow any business in today’s world. Whether you run a small shop, a coaching institute, an online store, or a service business — digital marketing helps you reach the right customers at the right time.
Today, more than 60% of customers search online before buying anything. This is why every business needs an online presence and a proper marketing strategy. In this blog, we will discuss what digital marketing is, why it is important, its types, and how you can use it to grow your business.
What is Digital Marketing?
Digital marketing is a modern marketing technique in which businesses promote their products or services using the internet and digital platforms. This includes websites, social media, search engines, email, mobile apps, and more.
In simple words: Digital marketing helps businesses connect with customers online and convert them into buyers.